5 On-Page Seo factors which have still great impact on website traffic, search engines algorithm keep on changing so the ranking factors also change but these remains same. In reality, SEO takes much longer than a few days to deliver results. It’s not a sprint that requires all-out effort for a short duration. Instead, it’s like a marathon that requires perseverance and preparation.
Your website is like a Car and On-Page is like a oil you have to provide to your website once in a while and Off-page is a Petrol which you have to keep on providing to your website on weekly base. To make you website rank on SERPs you have to start with On-Page SEO this means the better it is the better user experience you’re providing which will automatically help you to control bounce rate. If you did a good On-Page SEO it will help you to focus on Off-Page basically Link building which is regular process and requires a alot of time and patience.
Once there was an estimation that on-page optimization consists of 30% of SEO.
Now On-page is 70% of SEO. The world is going towards Inbound Marketing in which On-Page SEO is a most important factor. Get in the game by optimizing for search intent.
Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals. Using one right keyword can attract more traffic then using alot of wrong keyword. Keyword is consider as a backbone of Seo that’s why it is consider in top 5 On-page Seo factors.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for? The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords. It’s important to note that entire websites don’t rank for keywords — pages do.
Techniques for deciding keywords
- Understanding the long tail
- Uncovering search volume
- Getting strategic with search volume
- Keywords by competitor
- Keywords by season
- Keywords by region
“Content is king,” they say. “Content is everything,” it is something which we show to our audience and search engines and google is hungry for content. All search engines want to show best results to the user so they don’t go to other search engines that’s why it is in top 5 On-Page Seo factors. This goes same with websites if you have appealing content you will win because you’re filling user need, something done only for search engines will never help you. World is going towards Inbound Marketing in which we attracts customer’s by our content.
Content isn’t ‘stuff we write to rank higher’ or ‘infographics’ or ‘long-form articles.’
Content is anything that communicates a message to the audience. Anything.
— Ian Lurie, CEO, Portent, Inc.
Techniques for while writing Content
- Never use Keywords density as a metric
- Avoid Cannibalization
- Don’t use other’s content
- Providing Unique content
- Use AB testing
This is something which google or any search engines use as a metric to pick our pages or posts. This is the first thing which searchers see in SERPs from this the decide to view it or not and we all know ” first expression is the last expression “. Title tag is like a brand name of your posts and pages. There are so important because the are shown in search results, web browsers and social networks
Title tag is not only in top 5 On-page Seo factor but in top all Seo factors.
Techniques for writing title tags
- Optimal title length Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. There’s no exact character limit, because characters can vary in width and Google’s display titles max out (currently) at 600 pixels.
- Give every page a unique title search engines understand that your content is unique and valuable, and also drive higher click-through rates. While there is no penalty built into Google’s algorithm for long titles, you can run into trouble if you start stuffing your title full of keywords in a way that creates a bad user experience.
- Use of keywords when you write a title always try to use your Primary keywords in the start then your secondary keyword and try to use brand name to make your post or page more powerful.
- Never use same keyword for all title if you do this you will start a competition between our pages or posts rather then the competitors, search engines will not able to understand which page to rank.
Meta description is also the top 5 On-Page Seo ranking factor. Take meta description as a advertisement of your pages. Basically we compliment title tags with meta description and through this we describe what is in our page?. Meta description is the second thing which is shown SERPs. Meta description is like headlines which say alot in just a sentence or two.
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.
Techniques for writing Meta Description
- Length upto 155 characters
- Use your Primary Keywords
- Use Featured Snippets
- Bolded Keywords
Alt tags or Alternative tag
Alt tags is used to describe the images or videos because Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly. So that’s it is also in top 5 On-Page Seo factors. Alternative tags are used to understand what is in images keyword are also used for ALT tags. Use keyword which are used by people. Alt tags will be displayed in place of an image if an image file cannot be loaded.
Techniques for writing Alt tags
- Describe the image as specifically as possible.
- Keep it (relatively) short.
- Use your keywords
- Don’t include “image of,” “picture of,” etc. in your alt text
- Avoid keyword stuffing
Stop thinking about them as a ranking factor, and start thinking about them as a conversion factor.